by
Walls, W. D.We examine the theatrical market for moti
on pictures in Thailand using a sample of
films exhibited in 2004–2008. Using
data on weekly and cumulative
film revenues, we find
strong evidence of increasing returns to info
rmation as indicated by
substantial concave
departures from the Pareto size distribution.
The distribution of cumulative revenues across
films is consistent with the winner-take-all nature
of an elimination tournament. In contrast to
other markets dominated by Hollywood imports, se
veral of the top-earning films in Thailand
are domestically produced
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